San Francisco, May 13: On Friday, Elon Musk announced that NBC Universal's Linda Yaccarino will serve as the new CEO of Twitter. Yaccarino is a longtime advertising executive credited with integrating and digitizing ad sales at NBCU. Her challenge now will be to woo back advertisers that have fled Twitter since Musk acquired it last year for USD 44 billion.
Since taking ownership, Musk has fired thousands of Twitter employees, largely scrapped the trust-and-safety team responsible for keeping the site free of hate speech, harassment and misinformation, and blamed others 슬롯사이트� particularly mainstream media organizations, which he views as untrustworthy 슬롯사이트œcompetitors슬롯사이트� to Twitter for ad dollars 슬롯사이트� for exaggerating Twitter's problems.슬롯 머신 사이트 추천Linda Yaccarino, Former NBC Universal Advertising Chief, Appointed New CEO of Twitter, Confirms Elon Musk.
In April, the two met for an on-stage conversation at a marketing convention in Miami Beach, Florida.슬롯 머신 사이트 추천Elon Musk 슬롯사이트˜Hires슬롯사이트� His Dog 슬롯사이트˜Floki슬롯사이트� As New Twitter CEO.
Here are some highlights of their conversation:
The Miami discussion was cordial, although both participants drew some distinct lines in the sand. On a few occasions, Yaccarino steered the conversation toward issues of content moderation and the apparent proliferation of hate speech and extremism since Musk took over the platform. She couched her questions in the context of whether Musk could help advertisers feel more welcome on the platform.
At one point, she asked if Musk was willing to let advertisers 슬롯사이트œinfluence슬롯사이트� his vision for Twitter, explaining that it would help them get more excited about investing more money 슬롯사이트� "product development, ad safety, content moderation 슬롯사이트� that's what the influence is."
Musk shut her down. 슬롯사이트œIt's totally cool to say that you want to have your advertising appear in certain places in Twitter and not in other places, but it is not cool to to try to say what Twitter will do," he said. 슬롯사이트œAnd if that means losing advertising dollars, we lose it. But freedom of speech is paramount.슬롯사이트�
Yaccarino returned to the issue a few moments later when she asked Musk if he planned to reinstate the company's 슬롯사이트œinfluence council,슬롯사이트� a once-regular meeting with marketing executives from several of Twitter's major advertisers. Musk again demurred.
슬롯사이트œI would be worried about creating a backlash among the public,슬롯사이트� he said. 슬롯사이트œBecause if the public thinks that their views are being determined by, you know, a small number of (marketing executives) in America, they will be, I think, upset about that."
Musk went on to acknowledge that feedback is important, and suggested Twitter should aim for a 슬롯사이트œsensible middle ground슬롯사이트� that ensures the public 슬롯사이트œhas a voice슬롯사이트� while advertisers focus on the ordinary work of improving sales and the perception of their brands.
Musk didn't pass up the opportunity to sell the assembled marketers a new plan to solve Twitter's problems with objectionable tweets, which the company had announced the day before. Musk called the policy 슬롯사이트œfreedom of speech but not freedom of reach," describing it as a way to limit the visibility of hate speech and similar problems without actually removing rule-breaking tweets.
Yaccarino took a swing. 슬롯사이트œDoes it apply to your tweets?슬롯사이트� Musk has a history of posting misinformation and occasionally offensive tweets, often in the early morning hours.
Musk acknowledged that it does, adding that his tweets can also be tagged with 슬롯사이트œcommunity notes슬롯사이트� that provide additional context to tweets. He added that his tweets receive no special boosts from Twitter. 슬롯사이트œWill you agree to be more specific and not tweet after 3 a.m.?" Yaccarino asked. 슬롯사이트œI will aspire to tweet less after 3 a.m.,슬롯사이트� Musk replied.
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